KM Financial Solutions | Italy’s Barilla challenges Nutella with ‘Pan di Stelle’ spread
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Italy’s Barilla challenges Nutella with ‘Pan di Stelle’ spread

Italy’s Barilla challenges Nutella with ‘Pan di Stelle’ spread

Italian baker and pasta maker
Barilla said it would launch in January a chocolate and hazelnut
spread named after its signature ‘Pan di Stelle’ biscuits – in a
challenge to market leader Nutella.

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